Since 1988, Beth Holmes Casting, Inc. has been a successful and vibrant force in commercial production. After graduating with a MFA from California Institute of the Arts, Beth worked at the television and film casting offices of Bengston/Cohn Casting, While there, she began casting commercials with director Mark Story and Creative Director Cliff Freeman. 

Together they pioneered the combination of professional actors and real people in casting comedy scripts.  The result has been enormously successful and rewarding earning accolades for several campaigns.

This commitment to approach each creative challenge with vivid imagination and endless resourcefulness continues to guide the BHci team.

With thousands of commercials campaigns to her credit, Beth expanded BHci beyond the advertising world and opened a theatrical department.  In 2009, Lindsay Bellock joined BHci as a casting associate and together Beth and Lindsay cast film and television projects for both emerging and established production companies.